Company history

In 2010, Private Enterprise “Victor & K”, an enterprise with vast experience in food production, acquired the trademark and product formulations of “CHUGUIV EXTRA”. The high regional popularity of the brand, the dynamics of the growth of the popularity and recognition of the products, as well as the unique recipes that ensure the harmonious taste of mayonnaises, became decisive factors in making the decision to purchase “CHUGUIV EXTRA”.

The brand's range was represented by mayonnaises of various calorie content and mustard. In 2011, TM "CHUGUIV EXTRA" offered the Ukrainian market high-quality sunflower oil, available on store shelves and markets at an affordable price. Thanks to this, the brand, previously known in several eastern regions of Ukraine, has become a brand of national scale.

Mayonnaise and mustard, along with sunflower oil, began to be sold throughout Ukraine. At the same time, the brand was tasked with supplementing the mayonnaise line with tomato group products. The first products of this group were tomato paste "Classic", produced in a glass jar and portioned "Chuguevskaya" in a sachet package weighing 70 g. The brand offered ketchups with a delicate tomato and spicy taste for consumers in the HoReCa segment in a convenient plastic bottle with a dispenser.

2013 was the year of the introduction of the international food safety and quality management system HACCP (ISO 22000: 2007) at the enterprise. For the consumer, this mark is evidence of a high level of control over incoming raw materials, organization of production processes and, as a result, an international level of quality of finished products.

At the beginning of 2015, as part of the comprehensive product redesign program, the company approved a new artistic solution for some types of mayonnaise packaging.The new design significantly increased the presentability of products, made them even more popular among the population.